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Content Creation For Newbies:

  • Create content that aligns with your brand, your message, and your mission with JOY!

  • Get unstuck, have fun, and take the "work" out of the content creation process!

  • Showcase your personality, amplify your voice, and engage your audience

JOY Is A Clear Lens To Who You Truly Are.
Rediscover your passions, creativity, and a more balanced lifestyle –
so you can reconnect with the things that you desire most.


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YOUR Desire To Reclaim Your Life & Create A Passionate And Fulfilling Life


My Step-By-Step Process & Guided Experience 


A Healthy, Happy, and

Purpose-Led Life

(Life, Career, and Relationships)

You're Tired of Seeking The Traditional Ideals of "Success"...

You Just Want To The Freedom, Time, and Energy To Do Things That Excite And Motivate You Each Day, So You Can:
  • Focus on yourself and reaching your goals – it's time to stop putting your dreams on hold!

  • Be healthy and feel less drained  – success means nothing if you're too tired or sick to enjoy it

  • Align your passions and play  –  and maybe even combine them in a way where you can get paid!

  • Find a job (or new career!) that you love – so you stop complaining about how much you hate your job

  • Be surrounded by people and relationships that inspire and motivate you– where you're valued, supported, and loved

  • Look back on a life well-lived— you'll have  no regrets, because you did it all!

This Is My Dream For You
(and more)!

Together we can turn your frustrations and pains in to JOY-led PURPOSE and PRAISE!

You can manifest a life of abundance and alignment – and a sense of peace, and purpose that will give you an amazing [substance-free] high. I can show you how!

JOYrney To Purpose™: Vision Casting is Specifically Designed To Help You Reconnect With Your Purpose, Passions, Goals and Dreams  So YOU FALL IN LOVE WITH LIFE AGAIN. 
But I'm not selling you unicorns and ice cream.  Living in alignment  with your calling requires commitment and dedication.  I'll help you sustain your goals, productivity, and new endeavors with accountability and methods to help your new Journey To JOY stick.! 

Want to Know It Works? (keep reading!)

You want to find more time for yourself to prioritize things that bring you JOY .
You have creative skills/talents/hobbies that'd you would like to develop and engage in more often.

The problem:

You approach your days feeling overwhelmed, finish nothing, and yet some how you still end each day feeling exhausted.

At work/school, you’re bored and uninspired.  You want to find something that you're passionate about – but you’re unsure of what to do or where to start.

You want a healthier lifestyle that you can commit to without excuses – but you don't have the time, energy, or money to spend at the gym, meditating for hours, or on expensive wellness retreats  

You’re ready to a great idea off the ground – but you want to flesh it out; you're not sure if it is good enough, and you don't know to get the resources to make it happen.

Overall, you NEED a serious KICK IN THE PANTS with a firm (but loving) touch – to hold you to your vision, dreams, and more importantly the calling over your life.

 But there's only ONE question that truly matters right now...

What feels good?

Lemon Tree

This Is How Vision Casting with A
JOYrney To Purpose Is Different…

It's about more than a pretty vision board (although you'll have that too!).  I will edify you around this simple truth: YOU’VE GOT JUICE baby – you’ve just gotta let it loose!
After 13 years of creative entrepreneurship, sudden layoffs, transitioning into pregnancy, and going through an identity crisis while juggling 5 years of stay-at-home motherhood – I can help you navigate you to your joy-led dreams no. matter. what!   

By the end of 6 weeks you will have a solid plan to get your vision off the ground – out of your head, and into the real world.  

You’ll also gain access to the support of an accountability crew, productivity tools, resources, and contacts to get you on your way!

(#LivingYourBestLife is what you’ll be doing on 24/7, 365)!

What Past Students Have To Say:

"The Vision Casting workshop is ideal for anyone looking to understand how to bring the thoughts, dreams, and aspirations in their head to life! Erica teaches you how to not just think about it as tasks or lists but rather how to fundamentally change the fabric of your day to day life to bring your purpose and joy to the forefront.


As a coach, Erica is not just joyous and energetic but also honest, straight forward, and will ask you tough questions to really challenge old habits and thought patterns. She clearly has found her joy and purpose in life and I encourage you all to invest in her as an investment in yourself!"

— Anjlee J

I really like the way the worksheets are set-up and broken down in this program. It's makes the process of "how to find your vision or purpose" so much easier and less overwhelming to think about. It also allows to keep everything digital OR print out if you prefer that.


Erica is very good about reaching out and keeping in touch throughout the whole process to keep you accountable. Highly recommend!

— Aysun M.

Watch Now

“Erica has a special ability to create enthusiasm to create the life you strive for.  I just want to tell you how much I’ve gotten out of your fb webinars. You’re the best!

Seriously...You’re very talented in what you do.  I’ve narrowed down two areas to pursue, and it is largely due to your guidance. "

— Ann C.

“I truly enjoyed working with Erica. This program was truly eye opening for me. It brought back some things from childhood that were a bit to work through. Participating in this program has also helped me to start doing the work daily to achieve my goals. This program was created at the right time and I’m so thankful to God for all that I’ve learned through this process.”

— Nakia W.

“Erica is an awesome visionary with a penchant for realistic and profitable ideas. Her vibrant energy is contagious and will completely rub off on you! Hearing the excitement in her voice while she talked through her ideas for my business, totally got me energized and ready to take off. She will definitely be one of the first people I reach out to when I am in need of new and fresh ideas for my businesses.”

— Daylene M.

This Is What The Course Includes:

Get A Personalized Strategy And Step-By-Step Process For Turning Your Pain, Past Experiences, and Current Struggles Into JOY That Fuels You and Puts You On Track For Your Purpose.


This is where it all starts…and where I welcome you into my Richster family!  In this time and space module, I’ll give you the overview letting you know what’s to come, and what to expect so you enjoy the ride.  But first we’re going to take some time for you to JOURNEY to JOY.


If you want to live a life that makes you smile, you have to get clear on the things that give you all the warm fuzzy feelings that we all crave in life! It’s not about money, it’s about discovering meaning so you can attain peace and freedom in a way that motivates you to keep going! Here you’ll start to experience an immediate shift (with practical and tangible steps) that you can implement immediately.


In this module, I’ll show you how to discern your purpose from your passion in crafting your vision  based on your real life experiences,  history, and current day-to-day interactions — so you know it’s built to work with you in mind.


Now that we’re clear on purpose, passion and how they influence our ability to create what we want for ourselves - we’re going to dig deeper and evaluate a couple of blasts from the pasts. This is where I educate you on how to renew your mindset so you can progress toward the vision that you actually want to be living. We will also  put together a tool to support that vision… a beautiful, well organized, and comprehensive vision board!


As you gain an understanding of your past (and how it has the ability to been plague your present), now you’re ready to move forward in awareness. Now you can progress in your purpose!  But the trick is to learn out how to do it in a way that leaves you feeling empowered and motivated – not overwhelmed and overworked.  I’m going to show you how to get started applying your new mindset in your daily life moving forward!


Now that we’ve acknowledged the past, so we can progress into JOY filled purpose moving forward, it’s time to celebrate!!! At this time, we take time to honor your achievement of doing the work (because we know that change doesn’t come easy, and it’s rarely comfortable) – but it’s always worth it.  So this is the time where we celebrate YOU; as we and hear about all of the amazing ways that your vision will touch, move, and inspire the world in the days, years, and months to come.

Meet Your Instructor,

Erica Lasan

There’s no such thing as coincidence.

We’ve connected for a reason.  I'm guessing it’s because, like me, you desire to live a live that inspires and invigorates you – not one that drains you.  You also hope that at a long and beautiful life, you'll be able to look back on a life well lived, full of smiles/laughter, and with a feeling of freedom.


But more importantly, you want to know (and feel) like your life means something.  Because it does.  You're on this planet with a divine purpose.  And while you're at it,  you probably want to create awesome and meaningful memories with the people who you love and cherish most. 

I work with people in transitional phases because it’s an experience that I know all too well.  Trying to figure out “what’s next,” while trying to keeping a smile on your face and your spirit up – but inside you feel depressed and unsure of how to prepare for major changes around the corner. I know what it’s like to feel stuck and hopeless — trying to live up to the expectations of society, the cultural traditions, or norms that others have set up for you.  ...while feeling like you could afford to be happier and more fulfilled.

I know what it’s like to be doing “a lot of things,” (that are celebrated by others around you) but still feeling empty and like you’re doing a lot of nothing.  This is what happens when you don’t have clarity, or the sense of direction that inevitably comes with a purpose-filled life.  Living a purpose-filled  life isn't just doing what you're passionate about – but living according to what you were created to do.

People often comment on my “amazing energy,” uplifting spirit, and ability to find the “sunny side of every situation.”  While this may be the case now, my ability to find joy and peace (even in the hard times)  is a result of finding my way through many tough “transitional phases” of my own.  Of the many transitions I’ve experienced in my life, three in particular caused me to go on a soul search that shifted the trajectory of my life and put me on the path of discovering my true purpose:

  1. When I graduated from college in 2009 (smack dab in the middle of a recession) and I couldn’t find a job

  2. When I found out that I was pregnant with our daughter 

  3. Again, when I found out that I was pregnant again (just 16-months later) with our son 

In each of these instances I cried for days.  Not completely understanding why.  Well after doing a lot of internal work and soul searching I came to realize that it wasn't: because I didn’t want to be a mother, or because I never felt like I would get a job – but because I felt “stuck” in my own life.  I knew that my mission went beyond attaining the "goal" of being a  wife, mother, and "good woman."  There was so much more that I felt called to do, but I couldn’t see past the moment I was in, or beyond the circumstances outside of my control.  I didn’t know what was next. 

With each of the transitional phases  (mentioned above) I thought I'd have to put the best parts of myself up on a shelf, and my dreams on hold in order to do life "right." But who decided what's right anyway?  YOU Do!  So I decided to lean into my JOY and pursing a life that felt good - my way!  Once I got clear about this, the shackles I felt in life AND motherhood fell off.  I felt freer than ever, and I was able to realize how motherhood not only gave me the blessing of guiding two beautiful tiny souls in this world, but it also helped me birth my true purpose.  Now almost 5 years later in my role as a JOY Strategist (and multi-passionate creative):

I'm able to mom my way (#SAHMLife)

Have 2 AWESOME kids , a wonderful husband, and a home full of laughter and smiles all the time

Now I'm also able to live FULLY in ALL of my gifts and experiences


Can We Say #Winning?

Now, I Want To Help You…

Today, I help other women and entrepreneurs in transitional phases of life (schooling, parenting, and their careers) ride the wave to "what's next" in JOY – ONE "feel good" thing at a time.  With this they are able to tap into the powers of  THEIR calling and live in JOY.  I call the process a #JOYrneyToPurpose™.  My hope is that you’ll join me (and the Live Rich Movement) as we ride the highs (and even not-so-high) moments of this beautiful adventure we call life with joy in our hearts!


The next phase of your life is a blank palette  waiting to become a masterpiece; so break out your best art supplies, lean into what feels good and let’s get creative!

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